The advantages of personalized treatment and caring for the earth generally overlap — drinking water instead of made beverages, purchasing clothing built from natural fibers and employing clean up, cruelty-cost-free natural beauty solutions. In point, the vegan cosmetic industry is exploding as additional and a lot more consumers pick out to do the ideal factor for their bodies and the earth. 

With this in thoughts, Conclusion of Tenancy London set out to get into the minds of magnificence shoppers via Instagram. Setting up with a checklist of 23 well-liked vegan elegance models, the team established a chart of the ‘Most Instagrammable’ selections based on the quantity of people Insta-posting.

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Success contain models from all around the planet that focus in anything from makeup application brushes to men’s merchandise, to full skin, hair and nail product traces.

A display of various makeup products against a blue background.

NCLA Natural beauty

Los Angeles-based splendor brand NCLA topped the list with 173,601 Instagram hashtags. The cruelty-absolutely free lip, nail, system and hand products and solutions have won a host of awards and are extensively readily available at retail and on line destinations.

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Le Labo

With 147,219 hashtags on the social media platform, Le Labo takes the second-place spot. The fragrance manufacturer is far more than tiny batch — it’s customized batch. The moment you pick your scent, a freshly-blended bottle will be made by hand with the choice to include a individualized label or even engrave the vacation tube case.

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It’s an sector icon. Arbonne has served the vegan community for 35 many years, often refusing to examination on animals. This is notable with customers, resulting in 113,095 Instagram hashtags. As a Qualified B Corporation, Arbonne is committed to continual advancement in the energy for minimum environmental affect. It is been a carbon-neutral business since 2017, and both of those the corporate headquarters and distribution heart went zero-waste the exact same year. It’s functioning on installing renewable power programs at just about every area and has strategies to be a zero-waste company around the world by 2025. 

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In fourth position, Sparitual garnered 83,087 mentions. With a high value on cleanse substances, Sparitual caters to the self-care consumer intrigued in investing in the ‘slow life’. It also provides items to spas, like the Nourishing Vegan Nail Shades that skip the destructive chemical compounds. Similarly, its organic system treatment goods are absolutely free from parabens, petrochemicals, artificial fragrances and dyes, GMOs and gluten.

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The fifth-put situation goes to Pacifica, a further California brand, with 60,170 Instagram hashtags. In addition to getting 100% vegan and cruelty-totally free, Pacifica skincare, suncare, make-up, nail care, hair care, tub, overall body and fragrance items give a possibility to recycle packaging with a software that gives plastic a new everyday living as razors and toothbrushes.

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Spectrum Collections

Variety 6 on the checklist, Spectrum Collections presents make-up and components from its locale in South Wales, U.K. The products and solutions ended up outlined 34,622 occasions on Instagram. Spectrum’s mission is to give world-pleasant shipping by lower-impact packaging. All goods are vegan and cruelty-free of charge.

A table with a cup of makeup brushes, a paint brush and a makeup palette on it.


Skyn ICELAND ticked 21,311 Insta-mentions for its clean, vegan and cruelty-free of charge merchandise. The firm offers eye treatment, pores and skin masks, moisturizers, experience wash and far more. Ingredients are sourced all through Iceland, drawing from botanicals and pollution-free Icelandic glacial water.

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Dr. Botanicals

Dr. Botanicals took the number eight spot with 11,163 hashtags, serving buyers helpful and vegan normal skincare. Based mostly out of London, the manufacturer is very pleased to assist the LBGTQ neighborhood and sites importance on empowerment and range. It’s on a mission to be a zero-carbon company by 2025 and to change to 100% recycled products in its packaging by 2023.

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Billy Jealousy

The ninth most well-known vegan magnificence brand name on Instagram was Billy Jealousy, with 10,839 mentions. This men’s grooming line is vegan, cruelty-absolutely free, PETA accredited, built in America and utilizes pure ingredients.

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With 9,326 tags, Nanshy moved into the tenth-spot spot. The company’s makeup brushes and storage extras are cruelty-free of charge and budget-pleasant.

Honorable mentions

The other 13 brands reviewed in the study had been EcoTools, Earth Mama Angel Little one, 7th Heaven, Sibu Natural beauty, Alchimie Forever, Hugo Naturals, MuLondon Natural and organic, Nature’s Gate, ColorProof Developed Color Care, The Fanciful Fox, System Crystal of California, Natural beauty Without Cruelty and Per-fékt Attractiveness.


In researching this matter, the workforce sourced the 23 firms from a PETA-vetted list of vegan and cruelty-cost-free suppliers. Every brand name was then hand-entered into Instagram, and the corresponding hashtags were being recorded. The crew states, “Search variations like #arbonnemakeup, #pacificabeauty and #ecotoolsbrush have been employed, in order to obtain correct details.” Two manufacturers on the initial record had no Instagram hashtag information to history. All information collection took place on August 4, 2021, and represents the numbers at that time.

+ Finish of Tenancy London


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